![]() ![]() However, it was evident that the same strategy was not working well. With Android, Google seemed to have been following the well-trodden path created by Microsoft for Windows, developing the operating system to be adopted by a number of hardware partners. Yet, despite its well-received Xoom and Droid devices, Motorola made a net loss of US$79 million in 2010. It was one of the founding members of the Open Handset Alliance (OHA), championed by Google in 2007 to provide direction to the development of Google’s Android mobile operating system. Motorola saw its salvation in Google’s Android smartphone platform and went all in, moving completely away from its own proprietary system. Motorola split in 2010, announcing that the handset division would trade as a new entity called Motorola Mobility in 2011. Its StarTAC, and then RAZR phones ruled the market for a while before losing significant market share to more nimble competitors such as Nokia and Samsung.Ī disastrous short-lived tie-up with Apple in 2005 did not help either, particularly when the latter went on to unveil the iPhone in 2007, poaching several Motorola executives in the process. Motorola, founded in 1928, is one of the oldest telecommunication companies in the world and its handset division pioneered some of the earliest mobile phones. The move to buy Motorola Mobility gives Google greater access to the development of Android-compatible handsets, in addition to its existing software-development capabilities.īut more importantly, this deal gives Google a major boost in its patent battles with Apple and Microsoft. ![]()
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